Discourse On Colonialism Essay

In â€Å"Discourse on Colonialism† mentioned on page two, paragraph three, the author makes a connection with the misinterpretation of how the Europeans thought that those who did not practice Christianity were savages. â€Å"†¦is Christian pedantry, which laid down the dishonest equations Christianity=civilization, paganism=savagery, from which there could not but ensue abominable colonialist and racist consequences, whose victims were to be the Indians, the yellow peoples, and the Negroes.† In Things Fall Apart, when the missionaries landed in Africa, they accused the Umuofians of ignorance for not knowing how to â€Å"properly† practice religion. At the time of Things Fall Apart, religion was associated with â€Å"living things† while the European missionaries said that â€Å"correct religion† came from worshipping gods that were not concrete objects. On page 146 the text said, â€Å"Your gods are not alive and cannot do you any harm,â€⠄¢ replied the white man. ‘They are pieces of wood and stone.† This shows that the Europeans established supremacy over the Africans by denouncing their religion, which ultimately aided their efforts to colonize the Blacks. On the very first page of â€Å"Discourse on Colonialism†, it says â€Å"A civilization that proves incapable of solving the problems it creates is a decadent civilization. A civilization that chooses to close its eyes to its most crucial problems is a stricken civilization.† The same situation occurred in Things Fall Apart with the initial European contact because the Umuofians did not see them as a threat. This led to the decimation of their culture as the Umuofians allowed the Europeans to live amongst them and convert the outcasts. That was the Umuofians biggest mistake because when the Europeans had established a base of converts, it helped them to continue to convert the tribesmen and eventually take over the African tribe. Connections with Kaffir Boy: In â€Å"Discourse on Colonialism† by Aime Cesaire, he talks about the effect he witnessed due to colonialism which he believes â€Å"dehumanizes even the most civilized man†. He is talking about in Kaffir Boy, Mark at young age, witnesses the â€Å"dehumanization† of his father. â€Å"He seemed uncharacteristically powerless and contrite, a far cry from the tough, resolute and absolute ruler of the house I knew him to be, the father whose words were law.† (pg 22). A fine line is formed between races as Mark observes. At the time, the white people had established supremacy over the black people due to the laws of Apartheid. When Mark’s father was being dehumanized, it was a very overwhelming occurrence for Mark because he learned there are individuals who have more power than his father. Page two of â€Å"Disclosure of Colonialism† the author speaks of the â€Å"brutalized and degradation of the colonizer†. The blacks are brutally treated by their own people even. They can take a man and turn him into an animal. Connections to SOAPSTONE Evidence: The diction of Discourse on Colonialism is anger. The author, Aime Cesaire, expresses his opinion concisely, and emphasizes how Europe is indefensible spiritually and morally. â€Å"Henceforth, the colonized know that they have an advantage over them. They know that their temporary, â€Å"masters† are lying. Therefore, that their masters are weak.† (pg 1). In Cesaire’s opinion, the Europeans are indefensible because their actions to colonize are lies to the eyes of Africans. Since these lies are not acknowledged by the natives the Africans can fight back with their religion, and crumble the colonizers without faltering. Even the title â€Å"master† is acknowledged as a lie. The Africans know that the colonizers are not the ones to command them. Cesaire knows that in the perspective of a native. Cesaire speaks without humor. His seriousness can be found throughout â€Å"Discourse on Colonialism†. Many times he points out the hypocrisy of th e colonizers. His criticism of the Christians is relentless. He points out the â€Å"Hitler† side of everybody. Connections with current events Currently in syria there is an uprising in a place resembling the slums in which Kaffir Boy takes place. Mark grew up in a place where jobs were hard to come by, and people were dragged out of their houses at night by the police and were sometimes shot. This week in syria, â€Å"Islamist extremists in Syria’s insurgency killed 150 soldiers in a battle for control of an Aleppo suburb this week, including 51 who were executed after they had surrendered.† The same sort of thing happened in Kaffir Boy, except it was  the opposite with the police killing the civilians, going to their houses at night so the police knew people would

Cyclin-Dependent Kinase

In the beginning, cyclin-dependent kinase 1 CDK1 for example, is a cell division cycle protein homolog 2, regarding a research paper that explains the role of CDK1 in the human breast cancer cells. They found that CDK1 rather than any types of CDK is fatal to the mutated version of MYC- dependent cancer that leads to a depletion of the oncogene in human cancer cells. The study reveals that the reason for the MYC breast cancer cells duplation is targeting CDF1 exhibit any other CDK cell lines. The primary purpose was to figure out the mechanism of CDK1 inhibition which controls and target the breast cancer cells in human and both phosphorylation and expression of MYC during the cell cycle process. To confirm that, they used siRNA knockdown to measure the expression level of MYC. Further, other than any mutants, apoptosis leading to the uncontrolled cell proliferation especially in human breast cancer disease that was measured by the detection of caspase-cleaved cytokeratin 18 using flow cytometry technique. The controls that were used are estrogen receptor ER-positive and ER-negative, they found increased at the number of the protein activity for the positive and the negative correlation, but the gene expression was high at the positive one and decreased to zero at the negative control (that means no reaction between them). They confirmed that CDK1 is essential for cell division and necessary for driving the cell cycle in all cell types.To initiate intracellular signaling pathways and stimulate the cell cycle entry, mitogens substance bind to the cell surface receptor with the activation form of GTPase Ras that activates MAP kinase cascade. That will lead to the expression of encoding gene of the transcription regulatory protein like MYC. Moreover, MYC will increase the expression of many late response genes, including some genes that lead to increased G1-CDK activity (cyclin D Cdk4), which triggers the phosphorylation of members of the tumor suppressor protein (Retinoblastoma protein) family. The inactive form of RB proteins can release the E2F target genes to initiate the transcription process in G1 and S phases, to enhance the G1- CDK and S- CDK activities and the phosphorylation of RB proteins forming a positive feedback loop.

Case Study Johnson Johnson Marketing Essay

Case Study Johnson Johnson Marketing Essay Johnson & Johnson Consumer Products Division is one of the leading fast moving consumer goods manufacturers in India. It is also among the most consistent and successful enterprises not just in the J&J world-wide group of companies, but also in India. Johnson & Johnson Consumer Products division has been growing steadily over the last few years, and is one of the few companies in the Indian market to grow at extremely healthy levels. Johnson and johnson is the world most comprehensive and broadly based manufacturer of health care product and service for the consumer pharmaceutical and medical and diagnostics market. The Consumer Products Division owes its success to the strength of its brands, and the loyalty they enjoy from consumers, a strong sense of values driven from the Credo, and an environment, which sets the toughest standards of leadership. Overview Johnson and johnson founded in 1886 as a supplier of health care product in open market. The head quatered of John son and jo hn son in new Brunswick ,Nj The company sell more than 175 product in 57 countries in the world . In 2003 the sale of Johnson and johnson were 4.19billion dollar. John son and john son have 110,600 employers over the world . More than US280billion pa philonthrapy. World leading heath care supplier PRODUCTS OF JOHNSON & JOHNSON Aveeno ageless vitality Aveeno nourish + hair collection Aveeno nourish + style collection Aveeno hydrarting body wash Johnson natural baby lotion Johnson natural baby shampoo Johnson natural head to toe foaming body wash Listerine – total care Neosprine – lip health Neutrogena – men sensitive skin Neutrogena sore pimple gel Neutrogena skin clearing mineral powder Neutrogena advanced sun block lotion Roc brilliance day rejuvenating Roc brilliance eye beautifier Skin crystal all natural sweetner COMPETETORS OF JOHNSON & JOHNSON ABBOTT LABS LILLY ELI & CO NOVARTIS A G Â   PESTLE ANALYSIS POLITICAL & LEGAL Johnson & Johnson operates in both developed and developing countries worldwide where the political situation in these countries is stable and encourages more Investments. Also legislations in these countries favours free market economy with no government intervention. ECONOMICAL With the introduction of the European Union and single currency the whole European market has been transformed to a single market hence increasing the market for Johnson& Johnson products. Also inflation and exchange rates in most of the countries has been stable thus not affecting the prices of products or any future Investments. SOCIOLOGICAL Due to recent developments people around the world have changed from using natural food products to the use of genetic modified food products or to special types of fo Unilever has tried to cope with all the changes that take place in the modern world. TECHNOLOGICAL The objective of Johnson & Johnson is not only to maximize the wealth of its owners but also to anticipate the aspirations of its customer s and to respond creatively and competitively with branded products and services that raise the quantity of life. Johnson & Johnson put much emphasis on research and development, modern technologies and launching of modified products so as satisfy its stakeholders SWOT ANALYSIS: Johnson & Johnson Strengths

Positive impact of social-emotional development learning program Dissertation

Positive impact of social-emotional development learning program - Dissertation Example The effective growth of children needs many factors to be put into consideration. That is one need to ensure that children are given the best care as well as the surroundings to enable them to grow up in a desirable manner. Moreover, they need to understand their personality, feeling, what they expect to receive from people surrounding them, and social roles. The above connotations are at the center of their social-emotional success in their lives. Having a positive impact regarding social-emotional development will support the children’s self-confidence as well as their ability to develop worthwhile and unending friendships. In addition, it will help to change their feeling of importance of those around them (Wong, 2014). Children's social-emotional development motivates all other development's areas and helps children to understand themselves more and be able to express their ideas as well as emotions. Therefore, Schools must give children intellectual and practical material s to help them to develop their emotional and social intelligence. The program is likely to face negative reaction from the people of Hong Kong. They are likely to doubt this program because they do not believe that it is important to produce socially responsible and happy citizens. As a result, most Chinese children are more likely to be poor in express their ideas as well as managing their feeling and lack of self-confident. Therefore, it would be urgent to take research to applying for the social, emotional learning program in Honk Kong schools to fill this gap.

Final Exam Essay Example | Topics and Well Written Essays - 750 words - 3

Final Exam - Essay Example Peoplehood is the consciousness of the fundamental unity that makes a person a part of a society. Peoplehood matrix constitutes four basic principles, a consecrated history, a well-defined terrain, and the environment, a distinct language and a characteristic ceremonial cycle. This paper will look into these principles. Peoplehood features were attributed to socio-cultural, political, economic, and environmental behaviours of Cherokee inhabitants. They included the Cherokee Indians, Delaware, Natchez people and the Shawnee. Membership of Cherokee community entailed certain obligations that had to be met for one to participate in the continuation of a good life in Cherokee nation. For example, young men and women graduated to the elderly and diplomatic stature only after serving as warriors (Mooney 56). Cherokee nation had ceremonies that honoured and cared for the sacred fire analogous to the sun and a symbol of purity. Annually Cherokee people gathered to dance in a bright flame and dark shadows of everlasting fire and ask for help of the fire and the spirits. They believed that as long as the fire burned, Cherokee people were destined to survive (Mails 23). Several Cherokee ceremonies were performed, ceremonial lighting of sacred fire, sacrifice of tobacco or meat, purification of individuals ceremony, all night dances. Concisely, all the ceremonies were linked to the fire. There was danger of neglecting the ceremonies; they believed the spirit could affect the health and well-being of the individual who disobeyed the ceremonies (Kelley 23). Cherokee nation had towns each under the headship of chiefs and war leaders. There were two kinds of chiefs; white chiefs and war chiefs. The white chiefs were elderly and had a mandate to preserve peace. They were resourceful, experienced, and respected people. They also conducted the spiritual ceremonies and helped in conflict resolution (Wilkins 34). The war chiefs or group of warriors had specialized

Design and the New Ornament Case Study Example | Topics and Well Written Essays - 1500 words

Design and the New Ornament - Case Study Example The Latin term memento mori stands for - remember that you must die. They remind that everyone is mortal. 'Memento' also stands for 'a point of departure'. A deviation. Perhaps even signifying unfaithfulness. 'Memento Mori' is also the title of a story written by Jonathan Nolan. The complex story is centered around a man named Leonard in a mental institution. Leonard has problems with his memory and so has to depend on notes and pictures to daily remind himself about what he has to do, even simple chores like brushing his teeth. The extend of his brain damage could be gauged from the scenes of Leonard trying to cope with his daily life. The main cause of his problem is the rape and murder of his wife. This is all he can think of, and he carries on with notes written in italics to himself stuck all over the ceiling where he stoically explains why he could never lead a normal existence. He seeks revenge for his wife's murder knowing he cannot get over it. This is the only scene fresh in his mind and memory. The story is interspersed with five brief scenes in Leonard's life - waking up in a mental institution, trying to go through the process of brushing his teeth, waking up fully clothed in bed, and then reading the note on the ceiling telling him he must escape the institution to find his wife's killer.He opens his eyes to find himself getting a tattoo, waking up in a hotel room, and examining all his tattooed facts and instructions, including a sketch of a man's face; looking out a car window at a dead man on the sidewalk with a face matching his tattoo, then finding that he is handcuffed and can't find a pen as the car pulls away from the scene.The human mind, conditioned largely by what we read, learn and are told, is rather crazy. The images it creates in people's minds, seen or unseen, largely influences the person to go in for a particular tattoo design at a specific spot in his or her body. Earlier, tattoos were largely used by ruffians, outlaws and biker gangs. But now even ce lebrities sport tattoos and complement their piercings. (www.tattoos-the.com). History of the tattoo The word 'tattoo' comes from the Tahitian word tatau. In the 1800s tattoos were particularly popular in England where sailors would get them as permanent souvenirs of their travels (www.tattoos-the.com). Tattoos have been around for thousands of years. They have been found in 3,000 years old Egyptian mummies. They are sported in designs of all kinds, plain, elaborate, colorful, almost always personal. Permanent once etched, they serve as amulets, status symbols, love emblems, adornments, and even signs of religious beliefs. Joann Fletcher, research fellow in the department of archaeology at the University of York in Britain, describes the history of tattoos and their cultural significance to people around the world, from the famous " Iceman," a 5,200-year-old frozen mummy, to today's Maori. www.smithsonian.com1. If you're thinking about getting a tattoo, make sure you are up to date with your immunizations, and plans about where to go for medical care if your tattoo becomes infected.Added to these, you have to take the precaution of consulting your doctor if you

Trade Preferential Arrangements or Regional Trade Agreements Essay

Trade Preferential Arrangements or Regional Trade Agreements - Essay Example 21). Though available, the preferences should not extend to all the trade activities between the two transacting countries. Also, the coverage of activities involved can largely depend on the type of agreements existing between the countries. Common forms of PTAs include the free trade areas. Most member countries involved in preferential trade agreements often belong to established geographical areas such as the North American Free Trade Area, European Union, Southern African Customs Union (SACU), and the Association of Southeast Asian Nations. The North American Free Trade Agreement is a common example of a free trade area that allows its member countries to enjoy free-trade opportunities. However, each of the countries is allowed to have its trade policies that apply to non-member countries that are involved in joint trading activities. The Southern African Customs Union (SACU) serves as an extension of the customs union arrangement. SACU member countries are allowed to conduct free trade, and an external trading policy is also applied to the non-member countries. SACU majorly covers South Africa, Lesotho, Botswana, and Swaziland. The European Union is an example of a full customs union that represents a common market. It allows for free movement of labor among its member countries. Lastly, the Association of Southeast Asian Nations consists of Malaysia, Indonesia, Singapore, Philippines, Thailand, Brunei, Vietnam, Burma, Laos, and Cambodia. The ASEAN community has a lot of influence on the trade, security, and political issues within the Asia-Pacific region (Bossche, 2008, p. 706). The North American Free trade Agreement gives precedence to the trading activities between Mexico, Canada, and the United States. The agreement allows for the elimination of relevant tariff as well as non-tariff barriers that are

Watergate Essay Example | Topics and Well Written Essays - 750 words

Watergate - Essay Example Finally, faced by a revolt from within his own party, he chose to step down. How did it come to this? The answer lay in the Watergate hotel complex and the break-in of the Democratic National Committee's headquarters there. The actions undertaken by Nixon and his lieutenants with regards to that event were unacceptable to Americans (Liebovich, 61). They belonged to a country like Romania or Guatemala. Americans had not died during the Revolutionary War against a tyrannical king only to have their president claim he was above the law. This paper will discuss the Watergate Scandal and the events leading to Nixon's resignation from the presidency. Following the discovery of the break-in to the Democratic National Committee's offices, both the courts and the media began to trace things up the chain of command. Reporters such as Woodward and Bernstein published stories linking some of Nixon's closest aides to the break-in. These men were then forced to resign. Congress began its own inves tigation, and Nixon also appointed Archibald Cox to be an independent investigator (Kutler, 330). The ties and connections between the burglars and Nixon were murky and complex. Every string that a reporter pulled ended up leading to another string or connection. So many people appeared to be either involved or trying to protect the president. During the hearings, one of the men who worked in the office of the president's counsel was asked if there was any sort of recording device in the Oval Office. It was revealed that Nixon had recorded all conversations (Kutler, 383). These tapes were subpoenaed but Nixon refused to release them, saying that they were covered by his executive privilege. This created a showdown. Most people felt that Nixon was refusing the release the tapes because they were incriminating. Nixon claimed that they had a great deal of privileged information on them. At this point, due to the many revelations, Nixon had lost the benefit of the doubt. Conversations o n the tapes showed that Nixon had discussed with John Dean the paying of blackmail money to the burglars (Liebovich, 60). Dean, the former White House counsel, later became a key witness against Nixon in the hearings. When the tapes were finally released, an 18 minute gap was discovered where portions of the tapes had been erased. This was thought by many to be a virtual admission of guilt, taking into consideration the massive mendacity that had to that point been supplied by the Nixon administration. Several more months passed. Nixon's men were indicted. Congress began to move towards a process of impeachment after more tapes revealed that Nixon knew more about the break-in than he had originally suggested. The result was that Nixon's position became untenable. He was extremely unpopular and his own party planned to vote against him. He decided to resign. A lot about this scandal is still unknown. One thing that it is easy to judge, however, is that this is an example of the maxim , the cover up is worse than the crime. The break-in was clearly illegal, but if Nixon had said at the beginning that this was bad and had turned the burglars in, it seems unlikely things would have ended up as they did. Instead, dozens of people became involved in illegal action—especially obstruction of justice—in trying to cover things up. Nixon thought he could fire special prosecutors at will. He relied on peoples' patriotism to protect himself. In the end, the American people had had enough of the spectacle he created. They were disgusted with him as their leader and he never recovered his reputation again. The coda of all of these events was surely the Frost/Nixon interviews of the late 1970s. These conversations, the first with Nixon since his

Cultural experience Essay Example | Topics and Well Written Essays - 2250 words

Cultural experience - Essay Example The report also indicated that a majority of immigrants in the country hailed from countries such as the United Kingdom, China, and New Zealand. Today, Australia appears like a new country in another land, thanks to the diversity of the country. The Australia multicultural policy has promoted the country’s shared values and cultural traditions (Hugo 2005, p. 9). In addition, it allows people from other countries who chose to call Australia their home the right to share and practice their cultural traditions and languages free from discrimination or interference from the government. Almost one quarter of Australian population, (4 million people) speak other languages other than English (Griffiths 2010). The country also allows the freedom of religion. For instance, when one drives along the streets of Sidney, he or she is amazed to see mosques at different locations in the city. Al-Zahra Mosque is one among the many mosques in the country that a friend of mine once attended to learn of the Islamic mode of prayers. The Mosque is located in Australia’s capital Sydney and acts as a place of worship for the Muslim faithful (Jamal and Chandab 2005, p.6). The friend of mine reveals that the Mosque’s environment was so amazing that one could easily tell by far that the place is indeed a Muslim territory. This is evident right from the structure of the mosque, as he could easily see a tall tower, commonly referred to as the Minaret. The Minaret is standing tall on the building with loudspeakers attached to it. The loud speakers, he was told are used to announce to the muslin faithful of the beginning of the service. It was also through interaction with the congregants that he realized that, in Islam refer to God as Allah. He also asserted that he was so amazed to learn that Muslims do not believe in the existence of Jesus Christ and the Christians do. Instead, they believe in the existence of Prophet Muhammad. The friend also revealed that the envir onment looked peculiar from that of a church. As a result, other members of the congregation could easily single him out from the rest. This is because, whereas he was dressed in full black suite, which was quite different from the way the Muslim faithful were dressed. For instance, most men were dressed in white robes, while their female counterparts were mostly dressed in black robes, according to the friend of mine. He was also amazed by the fact that most women wore robes, which covered their faces making it difficult to different the women. He even kept wondering how these women were breathing in those robes. It was also interesting for him to learn that before entering the Mosque, every member of the congregation is required to remove the shoes since the mosque is considered a holy place. This look peculiar to him since he did not anticipate being subjected to removal of shoes. In addition, just outside the entrance of the mosque is a special place designated for leg, mouth, n eck, face, nose, and hand washing before anyone can be allowed to proceed to the service. The friend reveals that the inside wall of the Mosque is beautifully decorated with Islamic artifacts made of different symbols and Arabic writings. He also noted that, unlike Christians who pray in a single room, Islam does not allow such mixing. Instead, the Muslim men and women have different rooms for prayers. However, prayers are conducted by a single Imam who direct prayers from the men’s room using a loud speaker fixed in other rooms as well to enable women to follow the service and imitate what the imam says. The friend was also flabbergasted to learn that the building had very few chairs, as the entire Mosque is just a hall with a carpet laid on the floor. As such, congregants sit on the floor on carpets

Strategy Management and Health Information Technology Essay

Strategy Management and Health Information Technology - Essay Example As will be discussed in the preceding sections, this level of organic growth was most heavily impacted with regards to the acquisition of several key firms that offered software and logistics solutions with regards to the application of EMR (Goodwin et al, 2013). Finally, the current business seeking to broaden upon the way in which the Canadian health system integrates with and understands/utilizes electronic medical records. This is of course something of a gamble as it cannot be definitively determined which direction the health and governmental organizations that control the system might develop. Nonetheless, this is a gamble that Telus Health has been willing to take. Telus Business Strategy: As with any firm, Telus Health is most supremely interested in maximizing profits. Likewise, in order to affect such an end, it is necessary for the firm to grow into new markets, integrate with new products, and gain a higher level of customers/sales. Although there are many means to affec t such an end, the particular business strategy that Telus Health has chosen to engage with can most definitively be described as one of acquisition. An acquisition strategy is a strategy that many firms/organizations would doubtless love to be able to pursue. However, there is a costly requirement in order to pursue such an end. Generally, firms that pursue an acquisition strategy have excess capital in reserve. In order to do this, it is necessary for the firm to of experienced a large degree of success in the past or to have assets that it is willing to leverage in order to affect such a strategy. A small company with extra capital may use an acquisition strategy to gain a competitive advantage. An acquisition strategy entails purchasing another company, or one or more product lines of that company. For example, a small grocery retailer on the east coast may purchase a comparable grocery chain in the Midwest to expand its operations. As the reader can see, the acquisition of KinL ogix, MD Practice Software LP, and Wolf EMR have all served to underscore the level and extent to which the firm is leveraging the strategy of acquisition in order to boost profits. Explanation of Telus Health broader objectives In order to gain a larger share of profitability, firms generally seek to make gambles with regards to what direction they believe the industry is moving towards (Business Policy and Strategy, 2010). Accordingly, many times such gambles pay off. Conversely, many firms see their profits and viability wither and died based upon incorrect calculations of future markets in the direction to which current trends are pointing. Likewise, Telus Health has made a significant gamble with regards to the current market and prospects of the way in which the Canadian healthcare system will integrate with EMR. As such, the reader can see that Telus Health has come to the understanding that EMR will dominate the Canadian healthcare system in the near future. Accordingly, Tel us Health desperately wants to be part of the transformation by acquiring as many EMR firms that coalesce with its mission and desired future mission as possible. This is done as

Psychological tests Essay Example for Free

Psychological tests Essay Aptitude test is defined as the test of suitability to determine whether an individual is likely to develop the skills required for a particular kind of work (Encarta dictionary, 2008). Aptitude tests are used to calculate abilities over a long period of time, as well as to envisage future learning performance. Example of aptitude tests are the Scholastic Assessment Test (SAT) and the American College Testing (ACT)). These tests are both college admission tests explored in the prediction of college success. Special aptitude tests The purpose of special aptitude test raises the concept of fidelity and bandwith. Bandwith determines the breath of the traits that is being evaluated while fidelity refers to the extent to which a particular measure focuses on a particular attribute or quality. These tests are explored to prognosticate on the future performance in a subject that the person in question is not currently trained. Goverment parastatals,institutions and business organization often will apply specific aptitude tests when handing over specific privileges to certain individuals. .Furthermore, vocational guidance counseling may involve aptitude testing to help clarify individual career goals (Microsoft Encarta, 2008). If a person has a similar score in comparison to that of individuals already functioning in a particular profession, the probability of success in that occupation can be predicted by the use of aptitude tests. Certain aptitude tests have a wide coverage that includes skills germane to many different professions. The General aptitude test, for instance aside measuring the general reasoning ability also covers the areas of form perception, motor coordination, clerical perception as well as manual and finger dexterity. Other tests may concentrate on a single area such as the Art, Engineering and modern languages (Microsoft Encarta. 2008). One of the examples of special aptitude tests is the sensory or perceptual test and this concentrates on the discrimination of color and visual acuity. It also involves the auditory senses. Another example of special aptitude test is the mechanical test which includes the test of spatial relations and this demands manual dexterity as well as space visualization. There is also the paper and pencil test which includes the Bennet Mechanical comprehension Test and the Minnesota Paper Formboard. Other special aptitude tests are listed below. The clerical test This includes the Minnesota clerical test that consists of 200 pairs of numbers and 200 pairs of names. It also includes the clerical abilities which is an embodiment of 7 other tests like test of proofreading and copying etc. The art and musical test. The Art ability test includes the Art judgment test in which the participant judges between two pictures and chooses the one that is better. In aesthetic perception test, the participant gives an orderly ranking of 4 versions of the same project. The grave design judgment test also allows the participant to adjudicate the best among a group of abstract pictures. Musical ability test The musical ability test gives an analytical assessment of musical ability and it makes use of tones as well as notes to evaluate 6 components of auditory discrimination. The wing standardized test of musical intelligence explores recorded pianoic songs to assess about 8 areas which include the memory, chord analysis and rhythm.

Aquarius Case Analysis Essay Example for Free

Aquarius Case Analysis Essay 1) Analyze Aquarius in terms of the five contextual variables: * Goals: Aquarius has realized a huge problem in regards to the rapid turnover of their major accounts. An agency reorganization would be a realistic goal in changing their competitive techniques. This reorganization might be able to set them apart from the other agencies by reducing their response time and increasing the communication between the different departments to boost efficiency. * Culture: In my opinion I believe that Aquarius has a very low and undefined organizational culture. It seems like the employees are all looking out for themselves and trying to get ahead of everyone else. These values although unwritten provide the glue to having everyone on the same page and are absolutely essential in providing clients with top of the line work. * Size: Since Aquarius is a mid-sized firm with various specialists on the professional staff of the operations and marketing divisions I would say they have anywhere from 1000-1500 employees. With this many employees it is critical to have effective communication between the different departments. This would in turn increase flexibility in this unpredictable environment. * Environment: Changes in the environment is the main reason why the agency is considering the need for reorganization. It is typical for advertising agencies to gain/lose clients quickly, this is why is it so essential to have everyone in the organization effectively communicating with each other in order to satisfy their clients and reduce turnover. * Technology: Aquarius has a number of different specialists on their team that work together in assisting their clients, but there is always room for improvement in regards to better communication. It would seem to me that Aquarius would have a number of different programs and internet sites to assist them achieving their services. 2) A new organizational structure that takes into consideration the contextual variables in the case and the information flows is the divisional structure. This structure is suited to fast change in an unstable environment and provides high product or service visibility. A major problem that occurs in Aquarius is that each client account is coordinated by an account executive who acts as a liaison between the client and various specialists. Unfortunately this isn’t followed because sometimes the account executives don’t even know what is going on until a week later. The divisional structure leads to customer satisfaction because product responsibility and contact points are clear. This in turn involves high coordination across functions which will make everyone check with the executive first to get approval before contacting the client. Coordination across functions will allow their services to adapt to the requirements of the individual clients and perform beyond their expectations. This structure would allow Aquarius to achieve their goals while increasing their organizational culture as a whole and being able to adapt more quickly to this unstable environment. 3) Would a matrix structure be feasible for Aquarius? I my opinion I believe that a balanced matrix structure would be hard to implement and maintain. This is due to the fact that account executives as one side of the authority structure would often dominate over the specialists. In order for the account executive to do their job correctly they need everyone on their side and in coordination to run important information by them first. Perhaps a better alternative would be a product matrix where the executives have primary authority and the specialists assign technical personal to the projects and provide advisory expertise as needed. With dual authority I feel that it would be frustrating and confusing for everyone, there needs to be a clear contact points. There would always be a need for frequent meetings to resolve any conflicts between the different authorities, it would simply just require to great of an effort to maintain the power balance.

Calculating Blood Components of Cholesterol Research Design

Calculating Blood Components of Cholesterol Research Design Good health is absolutely important to a human being and to remain healthy people need to check their blood level parameters. Cholesterol is a very important constituent of over100 constituents in human blood. It is important to develop an instrument wherein blood parameters can be calculated which will be non-invasive, user friendly, portable and reliable. The thesis explains the designing and making of an instrumentation setup to calculate the blood constituents. It comprises of the study of samples made in the laboratory according to the various constituents present in whole blood in the RF range of 10MHz-4000MHz. The data is later fed to a regression analysis matrix which can be programmed in VLSI chips such as Altera FPGA in order to calculate the constituent concentration. This thesis is proposed to contain 6 chapters with proposed chapters as given below Chapter I (Introduction) This chapter includes the introduction to the thesis, health and diseases, overview of cholesterol, types of cholesterol, role of cholesterol in humans, the various diseases due to high cholesterol, the worldwide scenario, the testing of cholesterol blood test range of different constituents. Total mental, physical social wellness is a condition of health as well as the presence of infirmities or diseases.[1][2][3] Good health is often marred by diseases and illnesses which are sometimes incurable.[4][5] The most dreaded diseases include Cardio Vascular Diseases (CVD) and Strokes due to high Cholesterol. About 7,000,000 persons die of heart disorders annually in the world, of which 2,400,000 are Indians. Strokes are the next principal source of death at 6,200,000 of which 1,600,000 are Indians. Cholesterol is important for normal body functioning, which appears to be a fat-like material which is waxy in nature. It is used in making of hormones and for cellular functions. The Total Cholesterol (TC) in the blood consists of High Density Lipoprotein (HDL), Low Density Lipoprotein (LDL) triglycerides. The cholesterol obstructs the arteries when it amasses in the body resulting in the limitation of blood flow. It could be tested invasively by visiting a doctor extracting the blood using a needle syringe technique. Since this procedure is painful, it develops a fear among the patients could also be infection prone. Non-invasive methods are easier to use in one’s home. Instant report could be attained therefore non-invasive technique is gaining a lot of importance as the electronics industry now offers many smart sensors. Blood has many constituents and it depends on aspects such as age, diet, state of health and other particulars.[6][7][8] The chief blood components are Cholesterol, NaCl, Glucose, Urea, Lactate Alanine. There are quite a few number ways to compute blood cholesterol in humans, invasive non-invasive. They can be categorised into chemical tests and physical tests. The significant ones are based on Photo Acoustic Spectroscopy (PAS), Stimulated Emission spectroscopy, Thermal Emission Spectroscopy (TES), Optical absorption spectroscopy, Liquid Chromatography method, Chemical Method, Ultracentrifugation, Electrophoresis and Impedance measurement. The important techniques together with their working principles and the merits demerits are discussed below. Near Infrared Spectroscopy (NIRS): The principle of NIRS is that constituents absorb Infrared light at their characteristic wavelength. The absorption level is comparative to the constituents present. Hence the contents present can be predicted. It uses a physical rather than a chemical technique. It is rather sensitive to calibration errors, but probes for non-invasive measurement are not available. However, new spectroscopic methods are now available with IR optical fiber for guiding the light to the tissue. Chemical Method: In order to determine plasma cholesterol, the chemical procedure of Abell-Kendall is done which comprises of the Liebermann-Burchardt response after hydrolysis and eradication of cholesterol. Plasma cholesterol triglyceride content determinations are usually examined by computerized techniques at clinical research facilities. Default values for plasma TC are achieved using autoanalyzer frameworks to which either the Liebermann-Burchardt test or the ferric chloride–sulfuric acid technique could be applied. A fluorometric investigation is utilized to decide the triglyceride reference values. Basic plasma estimations of triglycerides and TC can be relied on for the analysis of the diverse lipoprotein issues. It is an invasive method and there is wastage of chemicals in testing. Chromatography: Chromatography techniques can be sorted out into 2 categories, i.e. Gas chromatography (GC) and Liquid Chromatography(LC). GC is a typical kind of chromatography utilized scientifically for dividing and analyzing constituents that can be vaporized without decay. GC is used to test the purity of a specific substance, or segregating the distinctive parts of a mixture. In High Performance Liquid Chromatography (HPLC), a mobile phase comprises of either polar or non polar solvents. The specimen is constrained by a fluid at a huge pressure through a section that is filled with a stationary phase for the most part made out of sporadically or roundly formed particles picked or derivatized to achieve specific sorts of separations. Chromatography has low uncertainty, high precision, high accuracy and good linearity but it is expensive and not portable. Impedance Measurement: An Impedance Plethysmograph framework is made up of a V-I converter and a sine generator. Passing current into a body section is done with the assistance of two current electrodes. The current path which produces the voltage signal is sensed with the assistance of an alternate pair of voltage electrodes.[9][10] The impedance is correlated to the amplitude of the signal. Impedance qualities measured at a series of frequencies or at a few distinct frequencies may aid in clarifying the differences in body composition more accurately than impedance estimation at a specific frequency.[11][12] Chapter II (Objectives Literature Review) Mas S. Mohktar et al recommended a method to estimate the cholesterol level in blood utilizing neural network bioimpedance techniques non-invasively. Bioelectrical Impedance Analysis (BIA) estimation was executed utilizing the bio impedance analyzer, Biodynamic Model 450. A current signal [13] E. Aristovich et al recommended a non-invasive impedance technique estimation of blood cholesterol by 3D finite field modelling. This process supports the variation of calculating impedance over a conducting medium since the concentration of particles is altered. To calculate impedance, the current is computed between 2 electrodes throughout the conducting media created by the electric field distribution. It is obtained by computing modelling 3D electric fields for known voltages connected between the electrodes utilizing Finite Element Method (FEM). The intricacy of FE models is accredited to particle distribution, the material geometrical parameters, and the size shape that can be of several orders of degrees lesser as when compared to the general problem domain under investigation. The paper prevails over the setback by implementing a useful particle aggregation technique in FE modelling exclusively influencing the accurateness of the field calculation. [14] J. Nystrà ¶m et al proposed to study a set of 34 men with various degrees of diabetic levels, including Multi Frequency (MF) BIA and skin changes by NIR. A fiber-optic probe to measure skin reflectance spectra was used on 4 sites. A joint multivariate analysis was carried out on the spectral range of 400-2500nm, using a lead sulphide detector (1100nm-2500nm) and a silicon detector (400nm-1100nm). NIR method can recognize skin conditions identified with diabetes. The 2 procedures combined together can offer a higher possibility for discrimination classification of skin condition with exact classification rising from 63% to 85%. [15] K. Cheng et al proposed to design a current source which includes a voltage controlled current source (VCCS), a microcontroller (uC) and a waveform generator (WG). The uC is made use of to program the WG to produce a sine voltage signal from 100 Hz 100 kHz. The VCCS based Howland current pump converts the signal to current. The total harmonic distortions of the o/p current are 0.25% at 1 kHz 0.40% at 100 kHz for the load resistance of 1 kà ¢Ã¢â‚¬Å¾Ã‚ ¦. The output currents phase difference varies from 0 ° to 19.6 ° over the above mentioned frequency range. The proposed multi-frequency BI measuring system provides an inexpensive solution for BI applications. During system testing, the output current signal is constant. Hiroshi Shiigi Hiroaki Matsumoto et al proposed a simple non-invasive technique to measure cholesterol by using a solvent to extract the skin component. A self-assembled monolayer (SAM) sensor and a HPLC were utilized to analyze the extracted solution. The SAM electrode having an excellent responsiveness sensitivity, attributed to its strong attraction towards hydrophobic cholesterol. Higher cholesterol was shown by the person with high cholesterol of the skin. The coefficient of correlation of non-invasive invasive method was 0.9408, hence this method could be used practically.[17] M.V. Malahov et al recommended to recognize hematological biochemical blood parameters that can be precisely estimated by means of BI technique. Samples of blood from 46 people were poured into four test tubes. Blood (2.5ml) was put in test tubes with Ethylenediaminetetraacetic acid for hematological investigation, next blood (3ml) was collected in tubes having heparin for BIA, later blood (2ml) was collected in tubes having sodium citrate for fibrinogen estimation and finally blood (4ml) was collected into unfilled tubes for biochemical serum examination. BIA analyzer à Ã‚ BC-01 Medass was utilized to perform BI spectroscopy of blood (1.5ml) from 5–500 kHz. Results show that the principle extracellular plasma particles: Na+ Cl concentrations are not related to extracellular fluid resistance of the blood. [18] Objectives The objective of the research is to design and develop an easy method to measure the level of cholesterol. The work envisages a development of an instrumentation using advanced microelectronics circuits, which is programmable and having interpretation mechanism to enable a common man to know his level of cholesterol. It is proposed to use multivariate system approach to enhance cholesterol signature in DSP domain. Chapter III (Methodology and Instrumentation) This chapter gives elaborate details on the preparation of samples, designing of cell, experimental setup and the instruments used. Human blood consists of many constituents; the major ones are Cholesterol (225mg/dL), Glucose (70-110mg/dL), Urea (10-20mg/dL), Lactate (10-15mg/dL) and Alanine (10-20mg/dL). Experiments are conducted with the above constituents. Samples are prepared using 14 mL distilled water, 1mL alcohol and the above constituents in varied concentrations. The average concentration is denoted as ‘1’, half the average is denoted as ‘0.5’ and approximately ‘0.75’ to ‘1.25’ is the actual range of blood components. The experiments are conducted with various concentrations as well, which are over the standard range for extreme cases, are denoted as 1.5, 1.75 2, 2.25 3. A cell was designed which was rectangular in shape having dimensions 12.5cms x 1cm x 2cms. The cell was used to measure RF response of various blood constituents. The cell was lined with a thin Cu foil and a copper wire was connected to 2 connectors which were placed on extreme ends of the cell. The external radiations were reduced by placing the cell in an iron box which was earthed. This forms the dielectric loss cell. The cell was then connected via RF cables to the tracking generator and signal analyzer. The entire setup was secured firmly avoid mechanical movements. Experiments were carried out using the slow sweep and the fast sweep. The experiment was conducted after an hour and 24 hours to verify the accurateness of the results. In comparison to the initial results, these were precise. The tracking generator used is Signal Hound USB-TG44A which ranges from 10 Hz 4400 MHz and the signal analyzer used is Signal Hound USB-SA44B which ranges from 1 Hz 4400 MHz. A separate power supply is not essential as it is fed from the USB cable. The tracking generator and signal analyzer are approximately 8† long, light in weight and could be used practically anywhere. Chapter IV (FPGA for Non-Invasive Cholesterol Measurement) Software and hardware components operating together to perform a definite application is called Embedded Systems. The hardware platform comprises of an i/p device, an o/p display, a microcontroller (uC) / microprocessor (uP), application software and an onboard memory. Designing embedded systems is getting more complicated nowadays due to the stiff restraints on power consumption, performance, size area usage. Hence, the software/hardware co-design procedure is utilized to plan embedded systems to decrease the measure of time used on debugging development. uPs whose behaviour architecture are completely described utilizing a subset of an Hardware Description Language (HDL) are called soft-core processors. They can be synthesized for any Field Programmable Gate Array (FPGA) or Application Specific Intergrated Circuit (ASIC) technology; hence they supply designers with much flexibility. A platform for combining multiple design functions into a package or a group of packages is provided by an FPGA device. Incorporation of functionality results in reduced power higher performances. Design combination can be accomplished by integrating soft or hard processor cores in an FPGA to execute processing functionality and required control. The capability to incorporate design functionality and system-level components can reduce schedule, cost and risk. Nios II Altera Organization Altera Organization is a top seller of FPGAs and Programmable Logic Devices (PLDs). They proffer the Cyclone, Stratix and Stratix II groups of FPGAs and are extensively utilized in DSP applications and design of embedded systems. Nios II Processor being a Reduced Instruction Set Computer (RISC) processor depicts Harvard memory architecture. The various features of this processor are single-instruction 3232 divide and multiply operations, instructions for 128-bit 64-bit multiplication, 32-bit Instruction Set Architecture (ISA) 32 general purpose registers. Chapter V (Multivariate Data Analysis) This chapter describes the multivariate data analysis, Partial Least Square Regression (PLSR), the different algorithms, i.e. Non-linear Iterative PArtial Least Square (NIPALS) and SIMple Partial Least Square (SIMPLS), the advantages and disadvantages of the algorithms, the ParLes software which is priority software developed for research applications, used for calculating unknown constituents. Nowadays several factors add to numerous problems which are multivariate. Multivariate analysis is a tool to obtain relationships and patterns amongst several variables concurrently. It can predict how an alteration in one variable affects other variables. It is very graphical which allows an analyst to observe the inner or unknown structure of big data sets and to visually recognize the factors which influence the outcome. PLSR is a bilinear form of technique where information in x data is assigned onto a small amount of latent variables known as PLSR components. The y data that are used in predicting the underlying variables to guarantee the first components are those that are most applicable for calculating the y variables. The relationship betweenxandydata is simplified as it is focussed on the minimum probable number of constituents. Chapter VI (Results Conclusions) This chapter includes the results and conclusions and the future direction of research. The multi-frequency BI spectrum was modelled through curve-fitting and multivariate statistical applications to extend parameters to predict body constituents like Cholesterol, Glucose, Salt, Urea, Alanine Lactate. The various components were mixed in different ways and some were used in the calibration file and the rest were treated as unknown. The spectra of cholesterol in different concentrations of 0.5, 1, 2 3 in the RF range of 10MHz to 4GHz was shown in Fig. 1. The cholesterol shows a good variation only in certain regions at specific frequencies (575 MHz, 995 MHz, 1145 MHz, 1285 MHz 2185 MHz) and one of them i.e. 575 MHz is shown in an expanded form in Fig. 2. The data obtained from the graph is then used in a calibration set to determine the unknown constituents presents in the blood. When the calibration set has more than 20 samples, it shows that it has less error. Since the spectra of every blood constituent are unique, the data of the spectra is fed to a ParLes software to get out unknown values of blood constituents. Table I gives the actual concentration of blood constituents in the experiment. Unknown concentration of cholesterol and known concentration of others were fed to a multivariate system. Table II shows the results of predicted values of cholesterol which are 43.75mg and 48.75mg whereas the actual values of cholesterol are 42.5mg and 51mg respectively. The results attained are within +/- 5% of the actual content in the sample are within the limits of the percentage error defined by WHO.

The Mutilation of Society :: essays research papers fc

The Mutilation of Society No matter how we perceive ourselves, human beings are still animals. However the difference between us and the animals that walk on all four, is that we have laws that don’t allow us to go back to the days when we struggled everyday for survival. The Island of Dr. Moreau can be compared with Lord of the Flies to answer the question, are humans generally good or bad? After the death of Dr. Moreau, the creatures’ retrogression represents man’s savagery as they take part in the survival of the fittest. Finally Dr. Moreau represents what happens to humans when they have too much power; his obvious god complex makes him feel justified in the fact that he is mutilating animals that have existed for longer than humans have.   Ã‚  Ã‚  Ã‚  Ã‚  The Island of Dr. Moreau, in my opinion uses the beasts to show that human nature truly is evil. As in Lord of the Flies, when civil rule is taken away from humans we go back to our animal instincts. Humans since their existence have been unable to rule themselves. As far back as the pharaohs of Egypt it was necessary to have written law that you will have to pay consequences if you kill another human being. Today the world struggles with the existence of terrorism threatening to kill off millions of its people. In some cultures this is accepted as good and even rewarded to perform these horrendous acts. In Lord of the Rings William Golding writes, â€Å"†¦Ralph wept for the end of innocence, the darkness of man's heart, and the fall through the air of a true, wise friend called Piggy† (242). This is the same feeling that Prendick had when he ends his writing with, â€Å"There it must be, I think, in the vast and eternal laws of matter, and not in the daily cares and sins and troubles of men, that whatever is more than animal within us must find its solace and its hope† (Wells, 104). Both Ralph and Prendick realize that life for them will not be the same. They have been exposed to the evil that is inside of man. In response to these realizations, Ralph weeps and Prendick removes himself from society. The way both the beast and the young men turn on each other when rule and society is taken away is true to what happens in our world now.

Abuse of Power Reflected in the Politics and Drama of Ancient Greece Es

Individual Abuse of Power Reflected in the Politics and Drama of Ancient Greece The Greeks believed that too much power entrusted in one person was dangerous. They were the first democratic society in a tumultuous world of kings and emperors, and they were proud of their ideology. Considering their fervent belief in rule by many, its not surprising that many Greek dramas revolve around an individual hero or a king's fall from power because of pride or some other personality flaw. Well-known characters in some of the greatest Greek tragedians' plays illustrate this idea. In Aeschylus's Agamemnon, the title character is a returning king who behaves arrogantly and thoughtlessly. He is murdered by his wife and his kingdom falls apart. Sophocles's character Oedipus ends up killing his father, losing his kingdom and his wife and mother, and becoming a blind, wandering outcast for the rest of his life. Jason in Euripides's Medea deserts his family for a new marriage which he hopes will further his station, but his old wife kills his new wife and his children, ending hi s hopes for a shining future. The evolving theme of an individual's weakness and subsequent downfall supports the Greek's democratic system, where no individual becomes too powerful. Agamemnon is a great warrior, but not a great family man. On his way to the Trojan war, he sacrificed his daughter to the gods so that his ships would be able to arrive safely and swiftly. This is an especially rotten thing to do because the war is being waged to reclaim just one woman, Helen. It is hard to justify killing one’s own daughter so that somebody else can get his wife back. However, war is what he is good at, and if he didn’t sacrifice his daughter he would be letting down ... ...ach fall from their power into death or despair. They had become too powerful, too arrogant, and too ambitious, and so the gods cut them down. This pattern of kings falling from power because of weaknesses and character flaws is very common in Greek dramas. The Greeks were proud of their democratic system, and their dramas reflected their belief that their society, ruled jointly by representatives of the people, was best in a world full of unstable and dangerous monarchies. The gods despise men who rise too high and seek to become too great. So do the Greeks. Works Cited Aeschylus. Agamemnon. Greek Tragedy. Eds. A. Cook and E. Dolin. Dallas: Spring Publishing, Inc., 1992. Euripedes; Medea; Trans. Rex Warner. The Harcourt Brace Anthology of Drama: Third Edition. Orlando: Harcourt, 2000. Sophocles. Oedipus Rex. New York: Dover Publications, Inc., 1991.

Essay --

Step 1. Provide a summary of the scientific article addressing these questions: The publication Philosophical Transactions of The Royal Society from the United Kingdom claims to be a publication devoted to a specific area of the biological sciences that aims to define a research frontier that is advancing rapidly, often bridging traditional disciplines. Hand before foot? Cortical somatotopy suggests manual dexterity is primitive and evolved independently of bipedalism, published October 7, 2103 by Teruo Hashimoto et al, certainly seems to support this publication’s claims. 1. What issues in physical and biological anthropology are addressed and why are they important? This newly published research from the RIKEN Brain Science Institute addresses a long-standing question in physical and biological anthropology; did manual dexterity evolve first in early hominins, as a requirement to make and use tools with their hands, or did it evolve in response to bipedal locomotion, after their hands were free to use? This mystery in human evolution is important to solve because by knowing what evolved first (dexterous hand or agile foot) researchers can better learn how early hominins lived and how they evolved into modern humans. This newly published research also addresses another very important issue in physical and biological anthropology; it introduces new scientific testing methods available to study evolution that can be used to re-evaluate long-standing evolutionary theories. In this case the study of comparative brain physiology for humans and monkeys was used to help establish the study findings. 2. What is the hypothesis or main question being tested? -The hypothesis/main question being tested is what evolved first, dexterous... ...arranted based on the new comparative brain physiology research methodology that was performed, and the study of the more recent hand and foot fossil remains of the species Ardipithecus ramidus support the findings. Step 2. Compare scientific article with press report addressing the following questions: How well did the press report accurately reflect the research article? I believe that the press report reflected the research article very accurately. The hypothesis was stated and was accurately answered. Is the information present correct or misleading? The information that is present in the press report is correct and does not mislead How would you have presented this report differently? The way in which I would have presented this report is I would have done more research along the lines of other evolutionary traits of monkeys and humans and then looked at

Philippine culture Essay

Academic Scientific Psychology or Akademiko-siyentipikal na Sikolohiya: Western Tradition: This follows the tradition of Wilhelm Wundt in 1876 and is essentially the American-oriented Western psychology being studied in the Philippines. Academic Philosophic Psychology or Akademiko-pilosopiya na Sikolohiya: Western Tradition: This was started by priest-professors at the University of Santo Tomas. This tradition is mainly focused on what is called ‘Rational psychology’. Ethnic Psychology or Taal na Sikolohiya: This is the tradition on which Philippine psychology is primarily based. This refers to the indigenous concepts that are studied using indigenous psychological orientation and methodologies. Psycho-medical Religious Psychology or Sikolohiyang Siko-medikal: The tradition that fuses native healing techniques and explains it in an indigenous religious context. By Noeco C. Marquino,BS. Psychology UNO-R. Core value or Kapwa Kapwa, meaning ‘togetherness’, is the core construct of Filipino Psychology. Kapwa refers to community; not doing things alone. Kapwa has two categories, Ibang Tao (other people) and Hindi Ibang Tao (not other people). Ibang Tao (â€Å"outsider†) There are five domains in this construct: Pakikitungo: civility Pakikisalamuha: act of mixing Pakikilahok: act of joining Pakikibagay: conformity Pakikisama: being united with the group. Hindi Ibang Tao (â€Å"one-of-us†) There are three domains in this construct: Pakikipagpalagayang-loob: act of mutual trust Pakikisangkot: act of joining others Pakikipagkaisa: being one with others Pivotal interpersonal value Pakiramdam: Shared inner perceptions. Filipinos use damdam, or the inner perception of others’ emotions, as a basic tool to guide his dealings with other people. Linking socio-personal value Kagandahang-Loob: Shared humanity. This refers to being able to help other people in dire need due to a perception of being together as a part of one Filipino humanity. Accommodative surface values Hiya: Loosely translated as ‘shame’ by most Western psychologists, Hiya is actually ‘sense of propriety’. Utang na Loob: Norm of reciprocity. Filipinos are expected by their neighbors to return favors-—whether these were asked for or not—-when it is needed or wanted. Pakikisama and Pakikipagkapwa: Smooth Interpersonal Relationship, or SIR, as coined by Lynch (1961 and 1973). This attitude is primarily guided by conformity with the majority. Confrontative surface values Bahala Na: This attitude, loosely translated into English as ‘fatalistic passiveness’, actually describes the Filipino way of life, in which, he is determined to do his best, hence the term bahala na, which actually came from the phrase bathalan na, meaning ‘I will do all my best, let God take care of the rest’. Lakas ng Loob: This attitude is characterized by being courageous in the midst of problems and uncertainties. Pakikibaka: Literally in English, it means concurrent clashes. It refers to the ability of the Filipino to undertake revolutions and uprisings against a common enemy. Societal values Karangalan: Loosely translated to dignity, this actually refers to what other people see in a person and how they use that information to make a stand or judge about his/her worth. Puri: the external aspect of dignity. May refer to how other people judge a person of his/her worth. Dangal: the internal aspect of dignity. May refer to how a person judges his own worth. Katarungan: Loosely translated to justice, this actually refers to equity in giving rewards to a person. Kalayaan: Freedom and mobility. Ironically, this may clash with the less important value of pakikisama or pakikibagay (conformity). Approaches and methods Approaches, or lapit, and methods, or pamamaraan, in Filipino Psychology are different from that of Western Psychology. In Filipino Psychology, the subjects, or participants, called kalahok, are considered as equal in status to the researcher. The participants are included in the research as a group, and not as individuals – hence, an umpukan, or natural cluster, is required to serve as the participants, per se. The researcher is introduced to a natural cluster by a tulay (bridge), who is a part of the umpukan and is a well-respected man in the community. Some of the many approaches and methods used in Filipino Psychology are: Pakikipagkuwentuhan: In this method, the researcher engages in a story-telling with an umpukan. The researcher merely serves as the facilitator, while the kalahok or participants are the one who are to talk. The term kwento, from the Spanish word cuento, literally means ‘to tell a story’. Panunuluyan: In this method, the researcher stays in the home of his kalahok or participant while he conducts the research with consent by the host family, whose head serves as the tulay to an umpukan. The term tuloy, which is the root word of the term panunuluyan, literally means ‘to go in’. Pagdadalaw-dalaw: In this method, the researcher occasionally visits the house of his host or tulay, as opposed to staying in the house. The term dalaw literally means ‘visit’. Pagtatanung-tanong: In this method, the researcher undergoes a kind of questioning session with his kalahok or participants. In this method, however, ‘lead questions’ (those questions which directly refer to the topic being studied) are not supposed to be asked, instead the questions to be asked are supposed to have been derived from the kalahok’s answers themselves. The word tanong literally means ‘question’. Pakikiramdam: In this approach, the researcher uses entirely his/her own feelings or emotions to justify if his participants or kalahok are ready to be part of his research or not. The term damdam literally means ‘inner perception of emotions’. Pakapa-kapa: In this approach, the researcher uses ‘groping’, or a mixture of feelings as well as circumstances, to justify his intrusion into the life of his/her participants or kalahok. The term kapa literally means ‘to grope in the dark’. Psychopathology. Filipino psychopathology, or sikopatolohiya in Filipino, from Spanish psicopatologia, is the study of abnormal psychology in the Filipino context. Several ‘mental’ disorders have been identified that can be found only in the Philippines or in other nations with which Filipinos share racial connections. Examples of such are: Amok: Malayan mood disorder, more aptly called ‘Austronesian Mood Disorder’, in which a person suddenly loses control of himself and goes into a killing frenzy, after which he/she hallucinates and falls into a trance. After he/she wakes up, he has absolutely no memory of the event. Bangungot: A relatively common occurrence in which a person suddenly loses control of his respiration and digestion, and falls into a coma and ultimately to death. The person is believed to dream of falling into a deep abyss at the onset of his death. This syndrome has been repeatedly linked to Thailand’s Brugada syndrome and to the ingestion of rice. However, no such medical ties have been proven. Filipino psychopathology also refers to the different manifestations of mental disorders in Filipino people. One example of such is the manifestation of depression and schizophrenia in Filipinos, which are for the most part, less violent. Psycho-medicine See also: Philippine Mythology Filipino psychomedicine, or sikomedikal na sikolohiya in Filipino, is the application of basic psychology to native healing practices loosely considered as ‘medicine’. These practices are closely tied to the faith healers, as well as to the native pagan priestesses like the babaylan or katalonan, who were suppressed by the Spaniards during their colonization of the Philippines. Examples of such practices include: Hilot: The use of massage to aid a pregnant mother in the delivery of her child. Kulam: Hex or bewitchment. Lihi: An intense craving for something or someone during pregnancy. Faith healers or manghihilot testify that if the craving is not satisfied, abnormality of the child may result. Pasma: A concept that explains how init (heat) and lamig (cold) together can result in illness, especially rheumatism. Susto: Soul-flight. Derived from Latin American traditions. Pagtatawas: A method of diagnosing illness wherein alum (called tawas) is ritualistically used by the albularyo or medicine man for diagnosis of a variety of health conditions. The tawas is used to ‘cross’ (sign of the cross) the forehead and other suspicious or ailing parts of the body as prayers are being whispered (bulong or oracion). It is then placed on glowing embers, removed when it starts to crack, then transferred to a small receptacle of water. As it cools, its softened form spreads on the water surface and assumes a shape that may suggest the cause of the illness, often one of several indigenous forces: dwarfs, devils or other evil spirits (na-nuno, na-kulam, na-demonyo). The water in the vehicle is then used to anoint the ailing part or parts of the body to counteract the evil forces or illness. The tawas is then discarded and thrown westward, preferably into the setting sun. Usog: A concept that explains how a baby who has been greeted by a stranger acquires a mysterious illness. Apparently derived from the Spanish tradition of Mal de Ojo. Gaba or gabaa: The Cebuano concept of negative Karma. http://en. wikipedia. org/wiki/Filipino_psychology History of Sikolohiyang Pilipino, or the â€Å"Psychology of, about, and for the Filipinos†. Psychology as an academic discipline in the Philippines started in the early 1900s when the U. S. colonized the country. Scientifically, it was generally viewed as a continuation of the development of psychology in the West. In the early 1970s, however, there came a turning point in the lives of Filipinos. It was a period marked by a high degree of nationalism, brought about by the declaration of the Martial Law. It was ironic that the father of Philippine Psychology was, at that time, a recent Ph. D. graduate of Northwestern University in the U. S. More on this topic. Filipino Values – Indigenous Concepts in Filipino Psychology Cultural, Societal Traditions Remain Integral Part of Philippines Skin Whitening and Dark Beauty in the Philippines It was precisely his Western education that made Sikolohiyang Pilipino founder Virgilio Enriquez realize the need to have a psychology based on the experience, ideas, and orientation of the Filipinos. Together with three other colleagues—Prospero Covar (anthropologist), and Zeus Salazar (historian), and Alfredo Lagmay (psychologist)—they helped establish the foundation for a psychology of and for the Filipinos. Enriquez had been a professor of Psychology in the University of the Philippines in Diliman in 1963, but left in 1966 for the U. S. to pursue a Ph. D. in Social Psychology. From there, he watched the disenchantment of young student activists in the Philippines over the deteriorating political and social conditions of the country. When Enriquez returned to the Philippines in 1971, he embarked on a research study with Lagmay into the historical and cultural roots of Philippine Psychology, which included identifying indigenous concepts and approaches. Four years later, he chaired the first national conference on Filipino Psychology. In this conference, the ideas, concepts, and formulations of Sikolohiyang Pilipino were formally articulated. Sikolohiyang Pilipino in the University of the Philippines When Enriquez returned from the States, he and a few other colleagues translated foreign articles to Filipino. The students were also strongly encouraged to write their papers in this language instead of in English, which had been (and still is) the medium of instruction in the University. Gradually, more and more members of the faculty were convinced to use the Filipino language in teaching Introductory Psychology. The main problems they encountered in the use of Filipino in teaching psychology, especially in its initial years, included the lack of materials written in Filipino and the lack of a technical vocabulary. These challenges were solved by translations, compilations of local materials, and choosing the appropriate words from the local dialect. There were times when the technical term was retained when there was no equivalent in Filipino. This did not work out because Enriquez realized that the translation failed to express a truly Filipino psychology. Other factors were the difficulty of expressing or explaining some Western concepts and theories in Filipino, the negative reactions of students who sometimes felt that their skill in speaking and writing in Filipino was inadequate, and the students’ lack of fluency in the language. However, there were observable benefits as well brought about by the use of Filipino in teaching psychology. Among other things: It created better rapport between teacher and students There was a more relaxed atmosphere in the classroom The students’ confidence grew in expressing their opinions, thoughts, and actual experiences. A different perspective, which was more Filipino, was introduced into the course Indigenous concepts were discovered; and The scope of topics discussed became broader with the addition of information from local materials and experiences. Class discussions also became more concrete in relation to Philippine reality. Psychology became related intimately and significantly to the everyday life of the people. Most importantly, with the birth of Sikolohiyang Pilipino, a psychology with a Filipino orientation was developed. The Status of Sikolohiyang Pilipino Now. Sikolohiyang Pilipino continues to thrive, despite the death of Enriquez in the early 90s. Its proponents continue to advocate for a psychology that is truly responsive and reflective to the needs and the unique situation of the Filipino people. http://www. stumbleupon. com/su/2DjFxC/www. suite101. com/content/sikolohiyang-pilipino–the-history-of-philippine-psychology-a316940/ Filipino Psychology or Sikolohiyang Pilipino has basic concepts based on indigenous Filipino values, including hiya, bahala na, and utang na loob. According to founder Virgilio Enriquez,Sikolohiyang Pilipino or Filipino. Psychology is psychology in the Philippines, for and about the Filipinos. It has a number of concepts uniquely based on Filipino values. Filipino Values in Focus One of the major focus of Sikolohiyang Pilipino are the values and concepts interpreted by foreign social scientists. Bahala na had been compared to the American â€Å"fatalism. † In Thomas Andres’s Dictionary of Filipino Culture and Values, it is defined as â€Å"the attitude that makes him accept sufferings and problems leaving everything to God†¦this is a fatalistic resignation or withdrawal from an engagement or crisis or a shirking from personal responsibility. † For Filipino psychologists, however, bahala na is not â€Å"fatalism† but determination and risk-taking. Filipinos do not leave their fate to God when they say bahala na; rather they are telling themselves that they are ready to face the difficult situation before them and will do their best to achieve their objectives. It is a way of pumping courage into their system before a difficult task. Ads by Google Expat & Local Counselling International team of therapists for kids, teens, adults, & couples www. thecounsellingplace. com Meditation – Free MP3s Above the clouds, The sun is always shining. www. ramatalks. com Hiya and Other Misinterpreted Filipino Values Hiya is another concept indigenous to the Filipinos, and it is literally translated as â€Å"shame. † This interpretation of hiya is inadequate because it does not consider the other meanings of the word in different circumstances and form. Armando Bonifacio said that nakakahiya (embarrassing) is different from napahiya (placed in an awkward position) and ikinahihiya (be embarrassed with someone). Zeus Salazar also said that there are internal and external aspects of hiya. Foreign scholars have captured only the external aspect. The more appropriate translation of hiya is not â€Å"shame,† but â€Å"sense of propriety. † More on this topic Sikolohiyang Pilipino – The History of Philippine Psychology Food in the Philippines Reflects Different Cultural Influences Cultural, Societal Traditions Remain Integral Part of Philippines For Western psychologist Charles Kaut, utang na loob is â€Å"debt of gratitude. † This definition identified the utang (debt) only, ignoring the other concepts related to loob such as sama ng loob, kusang loob, and lakas ng loob. Utang na loob became convenient in perpetuating the colonial status of the Filipino mind. For Enriquez, reciprocity maintains the image of colonizer as benefactor. When utang na loob is looked at in the Filipino context, it becomes not â€Å"debt of gratitude† but â€Å"gratitude / human solidarity. † It is not a big a burden as â€Å"debt† is because in the Filipino culture of interpersonal relations, there is always the opportunity to return a favor. It is not obligatory in the immediate future; it could be fulfilled in the next generation. It binds a person to his/her home community. Pakikisama is another Filipino value that has been misinterpreted by foreign psychologists. For Frank Lynch (1961), it is maintaining â€Å"smooth interpersonal relations by going along with the majority; conformity. † For Enriquez, though, it is just one of the eight identifiable levels and modes of interaction in the Philippine society, which range from civility to oneness with. It approximately means conformity but it is not slavish conformity. This becomes evident only when one also looks at the different levels of interaction, which shows that all those starting with paki is oriented to â€Å"others. † The term pakikisama was therefore taken out of context. Sikolohiyang Pilipino in Social Research. The whole range of interaction can be summarized by the term pakikipagkapwa (an orientation/commitment toward one’s fellowman) better than pakikisama. Kapwa (unity of self and others/shared identity) embraces both categories of outsider and insider. Enriquez gave the following scale of relationship between researcher and participant: Ibang Tao Category (Outsider) Pakikitungo (civility with) Pakikisalamuha (interaction with) Pakikilahok (participation with) Pakikibagay (in accord with/level of conforming) Pakikisama (being along with/level of adjusting) Hindi Ibang Tao Category (One-of-Us). Pakikipagpalagayang-loob (being in rapport/understanding/level of mutual trust) Pakikisangkot (level of active involvement) Pakikiisa (being one with/level of oneness and full trust) Indigenous research methods identified in Sikolohiyang Pilipino as appropriate in Philippine culture are pagmamasid (general looking around), pakikiramdam (feeling through or sensing), pagtatanung-tanong (asking questions), pagsubok (testing the situation), pagdalaw-dalaw (occasional visits), pakikilahok (participation), pakikisangkot (deeper involvement), pakapa-kapa (groping), and pakikialam (concerned interference). The field of psychology in the Philippines is growing. With the increasing number of Filipino psychologists realizing the need to indigenize the field, as well as the number of research studies being done using Sikolohiyang Pilipino methods, it can only prosper in the future. Reference: Enriquez, V. (Ed. ). (1990). Indigenous psychology: A book of readings. Quezon City: Akademya ng Sikolohiyang Pilipino.

Bead Bar Systems Development Project

The purpose of the intent is to envelope the calling processes and functionalities of Bear end endeavour into an discipline clay which would get out completely its resources and cover up the negatively charged aspects of the remains. whole the internal and external factors which substantiate the enterprise function in a diligent look would be interpreted c are by the proposed governing body. The ontogeny brass would make the enterprise to play in a planned, organized and important manner.Each subdivision would be able to beat, nurture and care effectively valuable line of business in hammeration so as to remain synchronized with the latest showcases and decisions can be close in jibely. Order tracking, fulfillment, inventory and supply dynamics can be managed optim tout ensembley. Contents executive director Summary 2 Introduction and aim 4 Proposed governing body 5 Lists of remark and create in determineation and sources 6 1. feasibility analysis 6 2. schemes planning and requirements company 7 3. frames Analysis and Design 8 4. Data brute Model 8 5. Coding 9 6. Implementation and nurture 107. System feedback and keep 10 8. Systems refresh and living document 10 9. Sequence of activities 12 reinforcement to the beadwork sedan 13 oddment 16 Introduction and Purpose The direct objective is to organize information and live in a planned and controlled manner to capitalize on the strengths, weaknesses, opportunities and threats of the governing. The proposed information strategy would departmentalize the operations of the various departments and make the organization rise to powerible to its stakeholders in a pre-approved and knowing manner.Not everyone would be allowed to access all kinds of information and all activities can be track so as to ascertain the narrate of the organization at every back breaker of time. The involvement of EIS, MIS, DSS, TPS and knowledge work ashess would retard that different var iants of stakeholders manage the clay with their precondition privileges to drive the enterprise. Proposed outline We desire to effect a company website which can be accessed through the internet so that all the franchisee locations are able to access it and manage the business functions of recording and updating the system for all the business changes.All the franchisee locations are attached with the help of public data carriers so that it is able to access the company website to ca use of goods and services their functions. Each such franchisee would have their access privileges to enter the transaction section and fly the coop their business process. The chairman and the owner, vice presidents of all the departments would have an executive director schooling System (EIS) Management Information System (MIS) to manage their operations. The accounts department may use Transaction Processing System (TPS) and the ground level workers can use Knowledge Work System to neb worker siding, productivity and opposites.Lists of stimulant and return information and sources Prior to outlining the input and output information, the system teaching life hertz essential be in keep down out of the closet so that the analysis is done accordingly. The crystalise nature of the inputs and the outputs would make the system initiation vary accordingly as it requires to capture the information and put it into a roll to interpret in a decisive manner to take further decisions. The systems development life cycle for drib suspend is as follows 1. Feasibility analysisThe spick-and-span proposed system and the present working system are analyzed so that the ROI (Return On Investment) is obtained. The proposed system is further analyzed for economical, technical, inscription and other feasibilities so that it stands in drift of all difficulties in the development of the project. The Bead bar enterprises make out management people are knotty in the process of feasibility analysis. All the inputs, outputs and external environment are examine in detail so that the inherent intricacies would be researched well for their impact and development.Inputs Bead turn outs inputs are in the form of companys brief and long term objectives, its financial base and credibility for years to come, its general strategic plans, consent of the advisors and directors, risk discourse strategies and umteen others. Outputs The feasibility has outputs in the form of high management approval for the sustenance of the systems development, its plentiful length use to cover all business functions, risk mitigation strategies and some(prenominal) others. 2. Systems planning and requirements conclaveAfter the system is thoroughly checked for all its inputs and outputs, the requirements soma takes the lead. All the key stakeholders of the departments and the users of the system must(prenominal) be taken into account for gathering the crucial departmental fun ctions, requirements and its interaction with other departments to achieve the central goal of the enterprise. Input It must be in the form of the users of the system who are better-off to understand and get word out the exact ground level happenings in the business.Their view of the workings of the enterprise must be captured so that admit implementation can be done. Output The valuable information fetched from the users of the system must be given a bureau and frame it accordingly to fix it into a system. 3. Systems Analysis and Design Bead Bars system requirements are analyse and the system is analyzed and designed accordingly. The flow of data is analyzed so that the system captures the entire business cycle and their functions. Inputs It would come from the requirements gathering phase and the order of business flow.Outputs It would result in helping the analysts and designers in the process of database handling and further development of the system. 4. Database Model The d atabase model for Bead Bar is as follows, which shows the interaction of the different entities of the business. blueprint 1 Database Model 5. Coding The higher up design is given a representation of the business and the various functions are lastly implemented at this stage. Inputs It is in the form of requirements gathered from the previous stages and the design documents. Outputs It results in actual implementation of the system so that it can be viewed physically.6. Implementation and Training This stage correlates with actual planting of the system at the Bead Bar so that the present system is replaced and the proposed system takes its place. The users must be trained to operate the business functions with the system, store and retrieve data whenever it is demanded. 7. System feedback and forethought The general working of the system must be responded back so that any form of negative points would be highlighted and discussed to take advantage of the system and technologies involved. 8. Systems Review and Maintenance scheduleThe review and maintenance schedule must include the quest Preventative maintenance Maintenance schedules are a necessity for keeping the resources of a system in good health. The computer hardware, communicate equipments, communication programs and software must be oscillatoryally checked whether it is up and rill (Mawer, 2000). It is likely to include the following hardware maintenance for checking the regular running equipments(electrical fans, filters, batteries, etc) periodic replacement of hardware resources to keep it according to changing atmosphere (e.g. developmental plan revisions) system software also requires seasonably maintenance (fixing bugs, developing newer versions, revisions, etc) reports must be seriously checked for their correlation with system requirements (creating error logs, testing strategies, performance measures, etc) Maintenance and updation of system documentation for future elongation and updations. Remedial maintenance It is performed to bring the system to running condition after correcting the hardware or software fault (Mawer, 2000).The remedial service is likely to include shape a Help Desk concept which lead log and action any reports from the node in the event of a fault. on-site or remote login concept of come to the fore resolution. Engaging a third troupe service to resolve and manage the resolution. modify documentation every time an event has taken place. In this case some(prenominal) the technical and non-technical staff must be made aware of the support strategies so that their response time is optimized for better handling the issues of the customer timely and professionally.

Basic Marketing Plan- Cell Phones Essay

We are the 1 maker of stall phones in the world and we are also aiming for the moderate of the nascent mobile Internet market. Our products are dissever primarily between three divisions devices (handheld device manufacturing) function and software (consumer Internet services and products) and markets (supply chains, sales channels, and marketing). Our piano tuner ne devilrk products business is operated in confederacy with sulphur as Nokia Siemens Networks the joint venture is the 3 player in the wireless networking equipment market lowlife Ericsson and Alcatel-Lucent.STRENGTHS AND WEAKNESSESTHREATS AND OPPORTUNITIESMARKET STRATEGYOur goal is to re-emerge into the US Market by re-inventing our marketing mix and strategy. The graduation exercise step go forth be to revamp our foresee in the US by altering the accredited perception of our phones. We take extraneous to computer stor advance ourselves in the food market as the leader in high quality, coetaneous phone de vices.When deciding how we would re-invent ourselves we looked at several(prenominal) options. The firstborn option we explored were licensing agreements with other phone manufacturers. We decided not to choose this option because of the unbendable manufacturing channels we already have in place all across the globe. We also did not unavoidableness to risk having our promise associated with phones that were not of an extremely high quality for guardianship that this could lower our reputation in the US regular much.Another option we evaluated was to enter into a partnership with a DSL phone service supplier such as Vonage. We were exploring the option of developing a bracing break through Voice of IP service but afterwards discussion we deciding this would not allow us to counseling on our core products, which are handheld devices.POSITIONING logical argumentIn the US we are currently sensed as a cheap, outdated phone that is lone(prenominal) suitable for the very(pr enominal) young or the very old. To the Savvy and Technologically inclined consumer we are search as an overly simplified phone that doesnt have all of the latest features. Most oft the US consumer is not pull up stakesing to pay binding dollar for a Nokia phone so they hardly get one if its given forward free with a contract. This perception of us unavoidably to change. We necessity to reposition ourselves as the worlds leader in handheld cellular devices. We need to expose consumers to our bracing phones with break through features. We need to bring back consumer confidence so that they suppose our phones are stylish, durable, reliable and top quality. We also want consumers to feel as if Nokia is a strong mail name with longevity in the market. We dont want our phones to be seen as outdated and antiquated so we need to coming into court the US how strong and advanced we are in the R&D department.TARGET AUDIENCEIn order to reposition our brand in the US Marketplace we volition focus on three specific grade listenings. The first being Young Adults old 17 to 24 and the next being business professionals ancient 25 to 40.We leave behind pull out men and women likewise with various elements that should appeal to both sexes. Our goal allow for be to launch 2 different campaigns that impart gain attention from people in these age groups but from a diverse range of racial backgrounds. The campaigns go away be launched nationwide and allow for focus on showing Nokia in more of an Ameri screw light with and American attitude.We result go after high school and college students who are interested in having the radicalest and coolest phone on the market. They will be from an stop number class background and influenced by the hot in the altogether trends in the fashion, music and applied science industries. They will be very token conscious and they want to show that their phone has the newest features. They will be fun lovely and exciting individuals with eager and fast paced attitudes.Next we will focus on attracting young and uprise professionals aged 25 to 40. This group will be more conservative and business oriented. They will be set by work and are hoping to move up the corporate ladder. They will typically be from the shopping centre to upper class and highly status conscious. They will not be sensitive to prices, as they will view the phone more as a business tool rather then an ingressory. onward motionGiven the Business objective of re-emerging in the US market and of boosting Nokias overall awareness and image as an inspirational brand we will incur the overall brand image through several mediums. Our primary media will be television commercials and our supplemental media will consist of magazine ads and sponsorships.We hope to attract the new target audience of 17 to 24 years though the arena of music and television. We will sponsor music projects and run commercials on argumentation networks such as MTV and VH1. We will promote sweepstakes were concert tickets and CDs are given away freeTo attract our second target audience we will advertise in magazines such as Newsweek and Business Weekly in order to recruit our new phone to in a mature light. We want to appeal to business professionals who are expression to establish themselves and we want them to believe that our phone can help them achieve their goals.PRODUCT STRATEGYOur new product strategy will be to state the new Wimax technology to the US through our new phones. In order to take advantage of the Wimax techonology we will need to team up with dash who has certain the new faster wireless network. Our new phones will be the only ones available that can access the network at speeds 3 times as fast as 3G. Nokia will take subscription fees from Sprint while selling the phones to them as a profit. The new technology will allow people to receive internet connection speeds on their phones that are as fast as their cab le modems at home. in the raw SLOGAN, NEW LOGOWith our new phones and our new technology there will also be a new slogan. For the new campaigns we will emphasize that our two new phones are both $200 so the phrase well use will be twain for Two. We will also use the slogan sub your laptop with your Nokia

Information Systems in Global Business Today Essay

1. wherefore is it grand to read the fight amongst calculator literacy and entropy literacy? ca aim estimator literacy When you atomic number 18 ready reck wizardr literate person, you arouse a ecumenic operative familiarity of estimators. You reckon what they tin be employ for. virtu everyy race populate that they give the axe quality a paper, piddle a force extremum and if you hold up net profit bformer(a), you whitethorn e-mail and pursuit the domain of a function broad(a) blade for education. teaching literacy- When you argon nurture literate, you find and be able-bodied to gather, tumble and use instruction collect from the different types of proficient medians peculiarly the earnings. This psyche whitethorn access the internet, for caseful on their jail cell phone, iPod, science laboratory tops, and a coterie of medians, round which may have got got non nonwithstanding been realized. -It is strategic to take c atom ic number 18 the difference of opinion of this devil literacy because A literate soulfulness arseholenot be anticipate to agnise how to maneuver a calculator. In essence, a soulfulness female genitalia be literate besides not calculator literate. scarce the opposition seems elusive to be true. A ready reckoner literate is a lot invariably a literate. 2. reason the iii pieces of an in fixation body of rules (computer computer hardwargon, computer softw be package and persw are) that managers essential convey. Which of the third do you address the nearly substantial? coifHardware- Hardware, in the calculator world, refers to the tangible components that collect up a computer system. Software- is whatever site of machine-readable book of instructions ( to the highest degree(prenominal) very much in the form of a computer program) that directs a computers mainframe to appease ad hoc operations. Persware- that is little for personware or quit e a littleware, a break throughrageously in individualised instruction of referring to concourse as a resource, the like hardware or software. I consider macrocosm the most grievous element if culture system is the Persware because without this persware the hardware and the software impart be useless. 3. What are both(prenominal) of the upstart roles nurture systems are playing in organizations?* The output background knowledge of selective information Systems* The earnings transformation and the net income* modernistic Options for organisational t closeency The Net determineed endeavour * Flattening Organizations* Separating tempt from repair* Reorganizing work flows* ontogeny tractableness of organizations* The ever-changing track transition* Redefining organizational boundaries* electronic duty and electronic parentage4. treat the changes in the care p uniform resource locatorieu brought active by applied science in the utmost(a) collar course of instructions. employment your bear personal downs to chew over your answer. solve on that point are numerous changes in the traffic environs brought by the technology in the decease terce years. I call up that one of the most important changes (affecting story practice) that has interpreted key out in my experience is the changed human relationship in the midst of the accompany and its investors. at that place is an enlargement of necessary disclosures, and a vast increase in the entertain the investment alliance has in those disclosures. And the internet is the largest changes because any year there is changes on it. umpteen programs are access that each people in the nine can reckon umpteen things active those programs brought by the technology..5. come your conclusions rough the clause IT Doesnt bet by Nicholas Carr by accessing the prone urlhttp//www.nicholasgcarr.com/ words/matter.htmlreadings. decideThe article explained the dilemmas that the IT intentness and the end users are before want experiencing. IT apply to be a counsel for companies to take a militant advantage, only straight off IT has amalgamated into another(prenominal) spear to preserve business. IT products are meet cheaper and cheaper term capitulation more than than power. This move in the long run exit take down the economic incentive for IT manufacturers to continue doing business. On the other choke cheaper is better(p) for companies implementing this technology. The precedent do it acquit that avoiding tag newly IT products and opting for fairly senior IT products would turn in money. In addition, meagrely aged(a) products have all the kinks iron out out compliant a more real system. buy close to old(a) IT products is not a flunk adept way of obtaining faculty and sign approach savings.