Principles of Marketing Essay Example | Topics and Well Written Essays - 750 words - 1

Principles of Marketing - Essay Example ace’ component of the marketing mix this paper will discuss what distribution strategies are used in the industry, with an analysis of how much information is given during the adverts. Lastly this paper will discuss whether or not the adverts tell us anything about distribution and if the product utilizes a push or pull strategy. According to National Geographic (2010) the annual expenditures on cosmetics globally is approximately U.S. $18 billion annually. According to a study conducted by the UK based cosmetic store ‘Superdrug’ it is the case that 70% of women in the UK do not leave the house without makeup (Oneindia.com, 2010). Given the size of this industry and the demand for product there is little question that there are a number of different players have carved out a niche in the mascara industry. While the history of mascara may go back over a century, in the modern context some of the largest players in this market are L’Oreal, Revlon and Maybelline. Moreover, there are a number of smaller independent cosmetics makers that create niche products in the market such as Mary Kay. As it is the case there are different firms with different strategies it is difficult to pinpoint exactly what strategy is employed for each individual company. With aggressive strategies In terms of the promotion mix, advertising plays a very important role with the utilization of most media outlets such as television and radio adverts, billboards, in-store displays, direct marketing campaigns, web-content and even product placement. According to Peachey (2002) Revlon spent  £5m to play a pivotal part in the storyline of the American soap opera, ‘All My Children’ which frequently references the Mascara product offerings of the company. In the example of Mary Kay the company utilizes an aggressive ‘personal selling’ strategy so that an element of expert advice can be provided to help educate consumers of what product offerings can best meet the needs of the

Summaries on Chinese Yuan Currency Assignment Example | Topics and Well Written Essays - 2000 words

Summaries on Chinese Yuan Currency - Assignment Example There is also a growing middle class in China that also benefits economic indicators. The article ‘White House Reviewing Proposed U.S. Legislation on the Yuan, Carney Says’ investigates potential policy legislation aimed at the Chinese yuan. White House press secretary Jay Carney has indicated that the Obama’s administrations views on the Chinese yuan currency is that the Chinese government has significantly undervalued this currency as a means of establishing Chinese economic gains. Specific measures in this policy would allow United States companies to seek duties on imports from China as a means of compensating for the unfair advantage Chinese businesses receive from the undervalued yuan currency. In terms of current statistical elements, the article indicates that, â€Å"China’s yuan rose after the central bank set a record daily reference rate, fueling speculation policy makers will favor currency gains as a means to tame inflation and support global exports. The currency gained 0.08 percent to 6.3938 per dollar in Shanghai, according to the China Foreign Exchange Trade System.† It’s also indicated that China’s current economic policies have resulted in the United States losing more than 2.8 million jobs since 2001. It remains to be seen if this legislation will have a bipartisan character. Republican Senator Orrin Hatch has not rejected the potential legislation but has indicated that he will need to learn more about its specific elements. The article ‘Yuan Has Monthly Drop as Europe Debt Crisis Spurs Dollar Demand’ examines volatility related to the Chinese yuan. The article indicates that the Chinese yuan has declined for the first time since January. The currency has declined as Europe’s sovereign-debt crisis will worsen bolstered demand for dollars. The Yuan trading volume greatly decreased in Shanghai as the Chinese government has set its strongest reference rate on record as a means of preventing further investment slide towards the dollar. The pervading notion in these regards is that investors feel the European sovereign debt crisis will slow Chinese economic growth because of strong investment between the nations; the subsequent expansion failure creates an investment environment where the dollar is a more stable investment option. In terms of global outlook in this context of discussion the article notes that, â€Å"European leaders have struggled to contain the region’s worsening debt crisis amid growing concern Greece will default. The International Monetary Fund cut China’s 2012 growth forecast to 9 percent from 9.5 percent on Sept. 20 on credit tightening and faltering demand for its exports.† Still, the Obama administration continues to note that the Chinese yuan remains substantially undervalued even though the currency appreciated 10 percent adjusted for inflation since June 2010. It’s believed that if more volatility and turmoil continue in relation to the yuan the People’s Republic of China will peg the yuan to the dollar. The article ‘Becoming number one’ considers how China’s economy could potentially overtake America’s within the next decade. Within this context of understanding it’s indicated that in 2010 the Chinese economy overtook Japan as the world’s second-largest economy. Analysts indicate that it

Types of Traditional Chinese Dance

Types of Traditional Chinese Dance Dance is one of the oldest art of humankind, and expresses the feelings and thought of art through rhythmic, refined and organized human movements. China has one of the oldest and continuous cultures in the world, with over 5,000 years of recorded history. Dance is an inseparable part of the Chinese history. With traditional dancing in China dating back to the Zhou Dynasty, numerous transformations have befallen the practice both positively and negatively. After several dynasties, the Tang Dynasty has marked the peak of the practice with thousands of singers and artist coming up with more than sixty compositions outdoing the recorded figure at the time. However, with the onset of the foot binding custom, women dancers were restricted in their movements, and this led to the downfall of the dancing traditions. Also, at the time, social values and morals that limited the dancing of women were put in place further worsening the tradition. The Song Dynasty as the name suggests revived the tradition and to date has been through multiple evolutionary stages (Van Zile 54-55). Due to the long history of China and many minorities, there exist many different kinds of traditional dances in China, and have been grouped into three: classical dance, folk dance, and opera dance. Classical Dance Chinese classical dance has a very long history. Originated in ancient China, broad and profound, it combines a lot of martial arts, opera in the action and shape, with particular emphasis on the role of the eyes in the show. It emphasizes the coordination of breathing, full of rhythm and sense of style, unique oriental Hardness, and beauty of the dance, intoxicated. Chinese classical dance mainly includes body rhyme, shenfa, and skill. The rhyme is the connotation of Chinese classical dance, the charm of each dance is different, two people jump the same action, and the appeal is different. Shenfa is the dance and action. Rooted in the traditional Chinese culture fertile soil classical dance is much stressed that both shape and spirit, physical and mental integration, internal and external unity, the body rhyme. Charm is the soul of Chinese classical dance. God in the shape of the outside, to God collar shape, to form the gods, the feelings of the mood made the actual meaning of the body rhyme. In ancient times, classical dance belonged to court dance. The court had a dedicated dance team for the emperor. Most of the classical Chinese dance music using Chinese different folk musical instruments, such as guzheng, erhu, pipa and so on. Chinese classical dance clothing antique, according to the specific requirements of the dance also have their characteristics, most of the Han and Tang Dynasties dance traditional Chinese dress. The classical dance is characterized by the unique body movements, the intimate relationship between the body motion and the inner feelings of the dancer, and its utilization of only natural body strength and muscles. The body movements associated with the classical dancing combined with different facial expressions express different inner feelings articulately without confusion to the audience. These feelings could be love, peace, joy, anger, and disappointment among others. Also, it is the internalization of these feeling that guides the motions and movements of the dancer who in turn does not require greater than the standard muscle power obtained through various daily activities to perform the dance. Unlike in many other dances, the classical dance does not require the dancers to have built their muscles. The flip move obtained from martial arts is the most common classical dance move with almost all performers incorporating it in their dance regularly. Folk Dance Folk dance is probably the oldest of the Chinese dancing culture having been created by the fathers of long gone days in line with the different belief of the day then. Folk songs were mainly ritualistic and geared towards receiving favors from the supernatural which would have included successful hunting expeditions, good farm harvests, and are dated to as early as the fourth millennium BC from archaeological evidence recorded of hunting art scribbled on a pot. Folk dances differ in the different ethnic groups and often depict the groups religious, social and cultural customs. Performers are clothed in colorful, choreographed costumes, and the dances though different from ethnic group to the other also show some similarities. Jealousy, forgiveness, love and communal unity are some of the shared themes and play a significant role in strengthening the bond between the community members. Today, folk dances still exist and have paved its way to the Chinese formal theater. However, the j ourney has been long and has seen the transition of the dance. War and struggle for survival nearly saw its end but was revived soon after. There are three popular folk dances that have stood the test of time; lion dance, the court dance, and the dragon dance. Lion Dance The lion dance is accredited the most popular of all the folk dances. It is based on the perception of the male lion among the Chinese. In the North, the dance is performed in red and orange costumes and is full of the ferocity and agility showed by the animal. Its mostly done by acrobats. In the south, on the contrary, the dance is performed in no particular color and does not involve acrobats. Its meant to show the role of the animal which is to guard (Hays). The Court Dance This dance involves several dances all falling under the same. The common are the Prince Qins Cavalry dance performed to celebrate the imperial army.It passed a call to courage and preparedness for battle and involved a huge number of actors. Nichang Yuyi was another court dance inspired by the Tang Dynastys emperor from visions encountered in a dream he had and turned out to be an excellent piece (Jung-rock 17-55). Dragon Dance The dragon and lion dance to date are still the primary performances in any festivity among the Chinese. The Dragon symbolizes wisdom, dignity, and power. The dancers animate the huge long creature, and their number is dependent on the size of the mock dragon. Fire might also be incorporate in the dance to bring out the animals fierce breath effect on the audience (Hays). Opera Dance Just like the other dances, the opera dance can be traced to have begun long ago in China. It attained its maturity later in the Song dynasty and is characterized by the incorporation of various styles including martial arts, songs, literary art, and acrobatics all in one. The performers of the dance have their faces painted in different colors bearing different meanings to show the characters emotions, fate, and role. For example, the color white is painted on villain characters depicting their credulity, evil and craftiness. Green and red represent impulsiveness and bravery respectively. Chinese opera is categorized into several branches with the main difference being due to location variation. They include Cantonese opera, Beijing opera, kunqu Opera, Shaoxing opera and Lvju opera. Today, this dance is not as common as other dances and is only staged on the formal opera house and in some festivities but not a primary dance. The Chinese dances are a very broad form of representing, conveying and preserving their culture. Within the three most important categories of the dance, there exist several subcategories, and they differ within different ethnic groups. Performances of the dances follow different styles including acrobats and martial arts with the characters dressed in costumes to match the dance. Over the past, these dances have played a significant role not only preserving the culture but also preaching peace and unity among the communities. With time, the dances have transformed and may not portray the rich culture that was passed through generations but still hold meaning to the people. However, the communities should strive to ensure the continuity band originality of the dances.

The Atomic Bomb :: essays research papers

The Atomic Bomb The year was 1945. The war in the Pacific had reached it's climax with the attack on Pearl Harbor, or so the world thought! In 1943 a new era was just being discovered when Albert Einstein had uncovered a new way of destroying things. One so powerful it could wipe out entire cities in seconds. When Albert told the president of the U.S.A. he had no idea of what the army was going to do with that knowlege, the knowlege of Atomic Theory! When the president of the United States of America heard of this new theory he decided to embark on a project that would change mankind forever. He decided to name this project the Manhatten Project. This project was headed by six of the worlds best scientists: Neils Bohr, Joseph Carter, Enrico Fermi, Richard Feyman, and Robert Oppenheimer, each with their own ideas of what it would take to construct such a weapon. From left to right: Neils Borh, Robert Oppenheimer, Richard Feyman, Enrico Fermi The object of the project was to produce a practical military weapon in the form of a bomb in which the energy would be released by a fast neutron chain reaction in one or more of the materials known to show nuclear fission. That goal was to be completed in 1945 after the U.S.A. spent over 6.7 Billion Dollars on the test bomb named the "Trinity". I t was dropped on Alagormado in Texas on July 16th 1945. When Albert Einstein heard about the "Trinity" he called the president directly and asked for a halt on all atomic bomb projects for he did not want to hurt anyone with his discovery. But when spies reported the Germans working on such a project the Manhatten project was continued. The long nights there after were hell for the president while deciding to launch the soon to be completed "Little Boy" bomb. Finally, the american troops were told to load "Little Boy" in the specifically designed plane Enola Gay. With Paul Tibbets and his crew of 12 strapped in the plane named after Paul's mother, the American president gave the order to fly to Hiroshima. They chose Hiroshima baecause it was a major industrial Japanese port which held many Japanese seacraft. It was July 16 1945 at about 8:14 when Paul Tibbets got the order to open the hatch and arm the bomb. After released it took a little less than 1 minute for it to detonate. Over 40,000 innocent lives were taken with the blast and over 100,000 were taken in the next ten years from exposure to extreme radiation.

How To Be Successful In Life

Success is something that we all want to achieve in our lives. The type of success aspired to can vary greatly from person; some people want nothing more than to be happily married, have a large family and bring up their children well. Other people strive for academic success and becoming as highly educated as they can, while some people are much more career-focused, and even with this group, their main marker of success can be different things: the power they have, the money they earn or the good they do, a combination of things or something else entirely.Because every type of success is very different, every road to success is very different too, but everyone’s route has one thing in common: hard work. Academic success is something that many students want, but also something that many students are not prepared to really work. Often, successful students are envied for the wrong reasons, with other people thinking that they’re just gifted and assuming that they don†™t even work hard. The most successful students, though, are those that put the work in.It doesn’t matter how intelligent you are if you don’t put the effort in to learn, and work hard on essays and other assignments. Everything we know is learned, and intelligent people are not born with everything already stored in their heads. While intelligence can give students a head start over others, this is where it ends, and those getting the results they want will ultimately be those that worked the hardest. This academic success will also help with your career, but once you’re in a job it’s also incredibly important to work hard.The only people that will be considered for promotion are those that go above and beyond the line of duty in their work. This means being very productive during the working day, but also being prepared to work additional hours and do anything additional for the company if needs be. If you do the same job as another person and youâ₠¬â„¢re equally qualified, the differentiation made between you will be based on who does the best job, which ultimately comes down to who works the hardest.The final type of success is in personal relationships, which everybody wants in some capacity. Working hard at relationships can actually be the hardest of all, as it involves a great deal of time and emotional investment, but it’s worth it to have the support and love of others. Couples that stay together all their lives do not manage it by chance, but by working hard at their relationship, making an effort to do things for each other, working out compromises, and addressing, not ignoring, any issues that may arise in the relationship.

American Mania: When More Is Not Enough Essay

INTRODUCTION It takes immense courage to question something that has been so firmly etched into one’s mind or something that everyone accepts as normal, it also takes great insight to be able to see past the monotony and mundane details of life and observe something that is greatly and equally affecting a nation. Mr. Whybrow accomplishes this with great eloquence in his book American mania. Adam smith’s American dream of depth and desire† The book begins with the chapter titled â€Å"Adam smith’s American dream of depth and desire† in which Mr. Whybrow gives an account of his taxi ride on the way to the airport to catch a flight from Los Angles to New York, he tells his story in almost a poetic manner describing the myriad of scenes that he observes. He points out everything that makes him reflect on how rapidly the world is moving and how everyone is being swept away with this storm and how no one stops to think about where they’re actually headed and how everyone has less and less time for the small things in life, things which once were considered to be the essence of life. The author seeks to explain â€Å"the dramatic shift away from social concern and toward competitive self-interest that occurred during the closing decades of the 20th Century† (p. 257). Whybrow, himself a British immigrant, advances the hypothesis that Americans are a nation of â€Å"migrants† who are outfitted not just with the self-seeking genes but also with the restless, risk-taking genes of those who have risked all to look for a new land of opportunity. Whybrow argues that highly migrant people are novelty seekers, restless and optimistic risk-takers, CONCLUSION Whybrow’s theories are provocative because they not only revisit the possibility of psychoanalysis in the alliance of culture, speculating beyond the anthropology and identity politics that all cultures are just as advantageous, but also challenge us to reassess the insufficiency of our psychological descriptions. Identifying a culture as hectic or obsessed is somewhat useful in attempting to avoid the idea of national character but to propose a basic personality as the repository of a society’s values, from which individual character differentiates is a mammoth task Mr. Whybrow manages to make the reader question the values and beliefs that we have come to cherish so dearly. WORKS CITED Peter Whybrow (2006) American Mania: When More Is Not Enough. Retrieved on 18th October 2006 from : http://www.amazon.com/American-Mania-When-More-Enough/dp/0393059944

Should Funny Cat Videos Be Allowed on YouTube

Should Funny Cat Videos Be Allowed on YouTube It seems that every other minute on social media, you see some strange – but usually hilarious – animal video going viral. Dogs chasing their tale  turtles dancing to Lady Gaga, cats knocking down drinking glasses, shattering them. If there is an argument that videos like these be outlawed on YouTube, which is one of the most widely used video-sharing websites in the world, it’s a weak argument for sure. Unless it’s grotesque or offensive in nature, humorous cat videos should be allowed on YouTube. Allowing these videos to be seen seems to do no damage at all, and videos of this sort may even help people to some extent. To begin with, funny cat videos belong on YouTube because people love cats –  their cuteness, their movements, traits, and behaviors – so it’s logical for people to enjoy watching videos of them on this website. And if a website like YouTube was created for people to communicate, to share videos of common interests, as well as for people’s general enjoyment, it only makes sense for funny cat videos to be uploaded to the website. Surely not everyone loves cats and cat videos, but many people do – as seen in these kinds of videos going viral. There is a reason why so many of the videos going viral are videos that first are introduced on YouTub. Secondly, funny cat videos should also be allowed on YouTube for another reason: such kinds of videos benefit people. Yes, in the stressful, fast-paced, high-pressure society we live in, with high taxes, an even higher cost of living, it’s imperative that hard-working people find outlets for their stress. And better than alcohol or drugs, there is humor. The physical act of laughing sends naturally occurring endorphins and other happy-feeling neurotransmitters rushing through a person’s brain, in turn lessening stress and leaving a person feeling happier, healthier and more relaxed. When a person, for example, sees a video of a cat demanding their owner’s attention almost to the point of being aggressive, but in a comical way, the viewer tends to lighten up. Watching a video of a cat doing strange things, like jumping three feet in the air at the sight of a cucumber on the ground behind them, is just therapeutic. When it comes down to it, when one considers the b enefit of watching silly cat videos, there should be no doubt whatsoever that funny cat videos belong on YouTube.be. It is the appropriate place for such videos. It screams funny cat videos. Lastly, YouTube is just the place for silly cat videos; therefore, they should be allowed on the website. When comparing YouTube to other social media, especially professional networking websites like LinkedIn, one sees the frivolous nature of YouTube – and how it is meant to be silly and humorous and nonprofessional. That’s the entire point of YouTube: It does not have an air of pretentiousness about it, and it is traditionally not used to grow a business or to land a person a job; though this is sometimes the case. So, evidently, YouTube is the perfect place for silly cat videos – as well as other humorous videos that become a source of healthy escapism for people, and not just animal videos. To conclude this argument, consider the above points that demonstrate how humorous cat videos surely belong and should be allowed, on YouTube: people love cats and cat videos; cat videos make people laugh and smile, and people need that, and YouTube is meant for these kinds of videos. Any arguments challenging the allowance of funny cat videos on this widely used site are completely erroneous, fallible and one-sided. YouTube provides users with a service, and that service provides an escape, a way for people to release their pent-up, hostile, violent emotions that would otherwise distract them from living normal, fulfilling, happy lives.